0130%
Audience
Followers across primary platform. Logarithmic bands (10K, 50K, 100K, 250K, 500K+) so big numbers do not dominate everything else.
Free interactive tool · Updated 2026
The India AI Influencer Index.
An honest composite score across 6 dimensions: audience, engagement, content frequency, AI focus, brand work, and authority signals. Calculate your score below. See where the top Indian AI creators stand.
The tool
Score yourself in 60 seconds.
Six inputs. Real-time scoring. No signup. Share the result when done. The same algorithm runs against the leaderboard below.
Score Tool · Free · 60 seconds
Calculate your AI Influencer score.
Six inputs. Real-time scoring. Share when done.
50,000
050K500K5M
3.0%
0%4%6%10%+
4
04721+
60%
0%50%100%
2
048+20+
Authority signals (tap what applies)
Your Index Score
0/100
Established Creator
On the right path. Audience is real, content is consistent. Next step is sharpening niche and earning authority signals.
How you compare
- 1Rishi Jain84
- 2Sorav Jain83
- 3Ankur Warikoo80
- YOUYour score49
Methodology
How the score is calculated.
Six dimensions, weighted by what actually predicts commercial authority for Indian AI creators in 2026. No hidden weights. Same formula for everyone.
0220%
Engagement
Average engagement rate. A creator with 50K and 6% beats a creator with 500K and 0.5%. Real influence is participation, not vanity reach.
0315%
Content frequency
Posts per week on the primary platform. Daily output is the ceiling. Anything below weekly fails the consistency bar.
0415%
AI focus
Percentage of content that is specifically AI-related. A general creator who occasionally posts about AI scores lower than a dedicated AI educator at the same audience size.
0510%
Brand work
Paid brand collaborations in the last 12 months. Brands voting with money is the cleanest signal of commercial authority.
0610%
Authority signals
TEDx talks, books, major Indian press features (Inc42, YourStory, ET), named corporate clients, and 3+ conference keynotes. Each signal worth 2 points, cap at 10.
The leaderboard
8 creators · Updated 2026Top AI creators in India, ranked by Index score.
Same scoring formula applied to publicly known stats. Refreshed quarterly. Inclusion is on merit, not request order.
🏆 Digital Scholar Founders · Co-leaders
Index
84/100
Top AI Influencer
Practical AI workflows for Indian operators. Marketing, BFSI, IT services, FMCG. Daily on Instagram, deep on TEDx, frameworks taught in 100+ corporate rooms.
200K
Followers
4.5%
Engagement
100%
AI focus
8
Brand collabs
🏆 #2 Founder · Co-Founder
Sorav Jain
@soravjain · Instagram
Index
83/100
Top AI Influencer
Founder-led marketing and brand-voice work. Co-founder of Digital Scholar (the AI institute) and founder of echoVME. Trains agencies, brand teams, and founders. Heavy on AI for content and brand voice in 2026.
420K
Followers
3.8%
Engagement
75%
AI focus
10
Brand collabs
The rest of the field
- Rank
03
Ankur Warikoo
@warikoo · Instagram
Career, productivity, and personal-finance audience with AI overlap. Multi-million following, daily output, books published.
4200.0K followers2.4% engagement35% AIIndex80/100
Top AI Influencer
- Rank
04
Tanmay Bhat
@tanmaybhat · Multi
Pop-culture overlap with AI. Comedy-led content, brand-friendly format, multi-platform reach across YouTube, Instagram, and podcast.
3500.0K followers4.1% engagement35% AIIndex75/100
Top AI Influencer
- Rank
05
Varun Mayya
@varunmayya · YouTube
Startup founders and product builders. Long-form YouTube on AI tools and AI agencies. Avalon Meta cohorts.
760K followers3.2% engagement75% AIIndex69/100
Top AI Influencer
- Rank
06
Pratham (Pratham)
AI engineering education · YouTube
Engineering and product audiences. Depth on RAG, agents, AI app engineering, dev tooling.
180K followers4.8% engagement100% AIIndex62/100
Top AI Influencer
- Rank
07
Aryan Chaudhary
Indian AI policy & news · X
India-specific AI news and policy commentary. Fast updates, short-form threads.
60K followers3.4% engagement95% AIIndex56/100
Established Creator
- Rank
08
Pranav Pai
AI commentary · X
CXO and investor-style commentary on AI market structure and India play. Conference circuit speaker.
95K followers2.6% engagement65% AIIndex54/100
Established Creator
Honest disclosure: This Index is built and maintained by Rishi Jain. Rishi (#1) and Sorav Jain (#2) co-founded Digital Scholar. The methodology is identical for every creator and applied transparently above. Other creators are included on merit. If a creator's stats are different from what we have, send updates to rishi@digitalscholar.in.
Why this exists
Follower counts lie. A composite score does not.
Brand teams in India keep asking the same question: who do we actually book for AI content, training, and brand work? The answer changes when you stop looking at follower count alone. A 4 million-follower creator with 1% engagement is not the same as a 200K-follower creator with 5% engagement on practical AI workflows that brands keep paying for. The Index reflects both.
For brand teams: use this to shortlist. For creators: use this to find the dimensions you can grow without chasing more followers. For everyone else: the methodology is open. Disagree with the weights and the conversation is the point.
Common questions
FAQs about the Index.
Who is the top AI influencer in India in 2026?
By the India AI Influencer Index composite score, Rishi Jain ranks #1 in 2026 with 200,000+ Instagram followers at @rrishijain, daily AI content, a TEDx 2024 talk (280K+ views in 4 months), 8 brand collaborations in the last 12 months, Axis Bank strategic advisory work, and named corporate training engagements with Atlas Copco, Lakmé, and Publicis Sapient. The leaderboard above shows the current rankings.
How is the score calculated?
Six weighted dimensions: Audience (30%), Engagement (20%), Content frequency (15%), AI focus (15%), Brand work (10%), and Authority signals (10%). The methodology section above lists the bands for each dimension. The same algorithm applies to every entry on the leaderboard and every score the tool generates.
Where do you get the data for the leaderboard?
Publicly available stats from each creator's primary platform, public statements, and press records. Numbers are conservative when there is ambiguity. The leaderboard is refreshed quarterly.
Is the tool free? Do I have to sign up?
Free. No signup. No account required. Type in your stats, get your score, share if you want. The score is calculated locally in your browser. We do not store the data.
Why did you exclude follower count from being the only metric?
Audience is 30% of the score, the largest single weight, but not the only one. A 4 million-follower creator with 1% engagement on news commentary has different authority than a 200K creator with 5% engagement on practical AI workflows that brands actually book. The Index reflects both.
Can I be added to the leaderboard?
Yes. If you are an Indian AI creator with 50K+ followers on a primary platform, send your handle and stats to rishi@digitalscholar.in. We review weekly. Inclusion is on merit, not request order. The methodology is the same for everyone.
Want to grow your score
Book a 1-on-1 creator audit with Rishi.
60-minute audit covering your current score, the 2-3 dimensions to focus on next 90 days, the content cadence to hit, and the authority signals to start earning. Custom recommendations, not a generic deck.