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Brand Voice

Brand Voice Dos and Donts

Reusable team style guide. What we say. What we never say. Why. Examples per side.

Step 1

Get the skill

Pick one. Copy to paste straight away, or download brand-dos-donts.md to keep.

Step 2

Paste it into your AI

Print and pin. Update once a year. Run new content through the Voice Consistency Checker against this doc.

Preview the skill· what gets copied
Build a brand voice Dos and Donts document.

Brand: {{BRAND}}
Founder voice anchor (1 to 2 sentences): {{ANCHOR}}
Audience: {{AUDIENCE}}
Top 5 brand values: {{LIST}}

Output:
1. Voice principles (5, one line each)
2. Dos (10, each: short rule + 1 example sentence on-brand)
3. Donts (10, each: rule + 1 example off-brand sentence + why it's off)
4. Banned words list (with replacements)
5. Punctuation rules (em dash, ellipsis, exclamation, etc.)
6. India context rules (when to use Hindi/regional, currency symbol, English variant)
7. 3 sample paragraphs in-brand for: web copy / social / sales email

Format as a 1-pager. Hand to every contractor before they write.

Works with: Claude · ChatGPT · Gemini · Any model

By Rishi Jain