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Creative Testing Framework

Structured creative test plan for Meta or Google. What to test, how to isolate, when to call it.

Step 1

Get the skill

Pick one. Copy to paste straight away, or download creative-testing-framework.md to keep.

Step 2

Paste it into your AI

Test 1 variable at a time. Hook, then visual, then offer. Resist the urge to change everything.

Preview the skill· what gets copied
Plan a 4-week creative test.

Product: {{PRODUCT}}
Audience: {{AUDIENCE}}
Current best creative (control): {{DESCRIBE}}
Hypothesis to test: {{e.g. "UGC outperforms studio"}}

Return:
1. Test design: variables to change vs hold constant
2. 4 creative variations (the test concepts)
3. Budget per cell + total spend
4. Statistical confidence threshold (95% recommended)
5. Sample size needed (impressions or conversions)
6. Naming convention for ads (so reporting stays clean)
7. Kill criteria (when to stop a losing ad)
8. Scale criteria (when to graduate a winner)
9. Reporting template (what to log weekly)

India context: account for festive season spikes (Diwali, Republic Day, IPL).

Works with: Claude · ChatGPT · Gemini · Any model

By Rishi Jain