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PR

Crisis Public Statement

Public statement during a crisis. Acknowledge, take responsibility, action, commitment. No corporate speak.

Step 1

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Pick one. Copy to paste straight away, or download crisis-statement.md to keep.

Step 2

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Time matters. Aim to publish within 24 hours of public awareness. Update as new facts emerge.

Preview the skill· what gets copied
Write a public crisis statement.

The incident: {{ONE LINE}}
Severity: {{LOW / MEDIUM / HIGH}}
What happened (factual): {{TIMELINE}}
Who was affected: {{USERS / EMPLOYEES / PUBLIC}}
What you have already done: {{ACTIONS}}
What you are doing now: {{ACTIONS}}
Spokesperson: {{NAME + ROLE}}
Channel: {{WEBSITE / LINKEDIN / X / PRESS RELEASE}}

Format:
1. Acknowledge the situation (specific, not "we are aware")
2. Take responsibility (no "mistakes were made" passive voice)
3. Apologize to the affected, by name where appropriate
4. What you have already done (concrete, with timestamps)
5. What you are doing now (actions + accountability)
6. What you will do differently going forward
7. How affected people can reach you (channel + response time)
8. Sign-off with founder or CEO name

Tone: human, accountable, no spin. Under 350 words. Get legal review.

Works with: Claude · ChatGPT · Gemini · Any model

By Rishi Jain