Lookalike Audience Brief

Name: Lookalike Audience Brief
Author: Rishi Jain

Map seed audiences and lookalike layers for Meta or Google. Specific to your funnel stage.

Step 1

Get the skill

Pick one. Copy to paste straight away, or download lookalike-audience-brief.md to keep.

Step 2

Paste it into your AI

Refresh seeds monthly. Lookalikes degrade. 1% is sharpest, 10% scales but goes generic.

Open Claude ↗Open ChatGPT ↗Open Gemini ↗

▸Preview the skill· what gets copied

Design lookalike audience layers.

Business: {{BUSINESS}}
Funnel stage: {{TOFU / MOFU / BOFU}}
Available seed data: {{customers / leads / video viewers / page engagers}}
Min seed size: confirm above 1,000

Return:
1. Seed audiences ranked (best to weakest)
2. Lookalike percentages to test (1%, 3%, 5%, 10% with rationale)
3. Layer suggestions (interest + behavior + demo stack)
4. Exclusion list (people not to show ads to)
5. Refresh cadence (how often to update seed)
6. Naming convention for audiences in Ads Manager

For India: factor in state-level geo + language preferences.

Works with: Claude · ChatGPT · Gemini · Any model

By Rishi Jain

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