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Google Ads
Google Search Campaign Structure
Full account structure: campaigns, ad groups, keyword themes, bid strategy. For an Indian SMB or D2C.
Step 1
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Pick one. Copy to paste straight away, or download search-campaign-structure.md to keep.
Step 2
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Hand to the media buyer. Launch brand + 1 product line first, scale weekly based on data.
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Design a Google Search campaign account structure.
Business: {{BUSINESS}}
Products / services: {{LIST 3 to 6}}
Monthly budget: {{INR}}
Geo: {{INDIA CITIES or PAN-INDIA}}
Goal: {{leads / sales / app installs}}
Return:
1. Campaign list (1 per product line + 1 brand campaign + 1 competitor campaign)
2. For each campaign: bid strategy (Max conversions / Target CPA / Target ROAS), daily budget split
3. Ad groups per campaign (themed by intent, not by product variant)
4. 10 to 15 keywords per ad group (mix exact, phrase, broad-match with smart bidding)
5. Ad copy briefs per ad group (3 headlines, 1 description)
6. Negative keyword list at campaign level
7. Sitelinks, callouts, structured snippets to apply
8. Conversion goals to import from GA4
Output as a tree. Mark which campaigns to launch first, which to wait.Works with: Claude · ChatGPT · Gemini · Any model
By Rishi Jain
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