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Email Marketing

Win-Back Sequence (Inactive Subs)

4-email re-engagement flow for subscribers who have gone quiet. Detect, re-engage, ask, remove.

Step 1

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Pick one. Copy to paste straight away, or download winback-sequence.md to keep.

Step 2

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Run quarterly. Sunset list helps your inbox placement for active subscribers.

Preview the skill· what gets copied
Write a 4-email win-back sequence for subscribers inactive for 90+ days.

Brand: {{BRAND}}
Audience: {{AUDIENCE}}
Best content / offer to bring them back: {{HOOK}}

Sequence:
Email 1: "We miss you" + 1 best piece of content (free, no ask)
Email 2: Update on what is new since they last engaged
Email 3: Direct question — what do they want from this list (poll)
Email 4: Last-chance + opt-out clean-up ("we will stop unless you click")

For each: subject, preheader, body (under 140 words), CTA.

Keep tone honest. Removing inactives improves deliverability.

Works with: Claude · ChatGPT · Gemini · Any model

By Rishi Jain