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UX / Design
Design Project Brief
Designer-ready brief: goal, audience, references, scope, deliverables, dates. Stops the "vibe revisions" loop.
Step 1
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Pick one. Copy to paste straight away, or download design-brief.md to keep.
Step 2
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Best brief saves 3 revisions. Worst brief costs 3 weeks. Spend the hour on this doc.
▸Preview the skill· what gets copied
Write a design brief.
Project: {{PROJECT}}
Goal (specific business outcome): {{OUTCOME}}
Audience: {{ICP}}
Brand: {{BRAND GUIDELINES LINK}}
References (5+ you like): {{LIST}}
Anti-references (what to avoid): {{LIST}}
Deliverables: {{LIST · social posts, web hero, video frames, etc.}}
Channels / formats: {{LIST WITH DIMENSIONS}}
Tone: {{TONE}}
Constraints: {{copy lock, logo placement, palette, fonts}}
Deadline: {{DATE}}
Budget: {{INR if applicable}}
Output:
1. The goal in 1 line
2. Why this matters (1 paragraph)
3. The audience (1 paragraph, specific, not generic)
4. Brand cues + anti-cues
5. Deliverables checklist (each: format, dimensions, count)
6. Inspiration board direction
7. Copy that designer must use verbatim
8. Approval flow (who signs off, in what order)
9. Timeline with check-ins
10. Final delivery format + file naming
Voice: clear, no design speak.Works with: Claude · ChatGPT · Gemini · Any model
By Rishi Jain
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