GA4 Event Tracking Plan

Name: GA4 Event Tracking Plan
Author: Rishi Jain

GA4 event taxonomy for a website. Events, parameters, user properties, conversions. Engineering-ready.

Step 1

Get the skill

Pick one. Copy to paste straight away, or download ga4-event-plan.md to keep.

Step 2

Paste it into your AI

Audit annually. Events drift. Document changes in a changelog so reporting stays sane.

Open Claude ↗Open ChatGPT ↗Open Gemini ↗

▸Preview the skill· what gets copied

Build a GA4 event tracking plan.

Website type: {{D2C / SaaS / lead-gen / media}}
Top user actions to track: {{LIST 10 to 20}}
Top conversion goals: {{LIST 3 to 5}}
Existing tracking (if any): {{PASTE}}

Output:
1. Event taxonomy table:
   Event name (snake_case) | Trigger | Parameters | Sent on which pages
2. User properties to set (login state, plan, geo)
3. Conversions to mark in GA4 UI (top 3 to 5)
4. UTM convention for paid campaigns
5. Custom dimensions to register
6. Custom metrics (if any)
7. GTM tag config sketch (variables, triggers, tags)
8. Engineering ticket format for each event (paste-ready)
9. Reporting: which Looker Studio / Explore views to build
10. Privacy: consent mode, India DPDP notes

Hand to a developer + analyst together. Test in DebugView before publishing.

Works with: Claude · Claude Code · ChatGPT · Cursor · Any model

By Rishi Jain

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