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Looker Studio Dashboard Brief
Brief for a custom dashboard. Audience, KPIs, filters, calculations, layout. Designer + dev-ready.
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Build for the question, not the data. A dashboard that does not answer the question is just decoration.
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Brief a Looker Studio dashboard.
Audience: {{founder / marketing lead / sales lead / ops}}
Top question they want answered: {{QUESTION}}
KPIs (5 to 8): {{LIST}}
Data sources: {{GA4 / Meta Ads / Google Ads / CRM / Sheets}}
Refresh frequency: {{REAL-TIME / DAILY / WEEKLY}}
Compare vs: {{PREVIOUS PERIOD / TARGET / SAME PERIOD LAST YEAR}}
Output:
1. Dashboard title + 1-line purpose
2. Top scorecards (4 to 6, with KPI + delta)
3. Time series chart (1, with which metric + breakdown)
4. Breakdown tables (by channel, by campaign, by segment)
5. Funnel viz (if applicable)
6. Filter controls (date range, channel, geo)
7. Custom calculated fields (formulae)
8. Annotations (mark launches, anomalies)
9. Sharing settings + email schedule
10. India geo: city, state breakdown if relevant
Each section: data source, dimensions, metrics, viz type.Works with: Claude · ChatGPT · Gemini · Any model
By Rishi Jain
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