Multi-Channel Attribution Audit

Audit the multi-channel attribution.

Current attribution model: {{LAST-CLICK / DATA-DRIVEN / FIRST-CLICK}}
Channels active: {{LIST · paid search, paid social, organic, email, direct, referral}}
Top 5 conversion paths in last 90 days (paste from GA4): {{PASTE}}
Spend per channel: {{INR}}
Reported revenue per channel: {{INR}}

Output:
1. Where attribution likely over-credits (e.g. direct, branded search)
2. Where attribution likely under-credits (TOFU channels: YouTube, social, podcast)
3. Path-length analysis (single-touch vs 3+ touches)
4. Assisting channels (the ones that never get the last click but drive intent)
5. Recommended model change (with rationale)
6. UTM hygiene check (consistency, naming conventions)
7. Offline conversion gaps (sales-led deals not flowing back)
8. India context: WhatsApp, phone, in-person — how to capture
9. Quick fixes (3, this week)
10. Bigger investments (1 to 2, this quarter)

Output as a 1-pager.